Bernie Stolar, former president of SEGA and founder of Sony Computer Entertainment America, dies
Bernard Stolar, affectionately known as Bernie Stolar, died at the age of 75. He is one of the legends of the video game industry, former president of SEGA of America, and founder of the North American division of Sony Computer Entertainment, what we know today as Sony Interactive Entertainment. Venture Beat has announced his death after meeting him through friends of Stolar himself.
Bernie Stolar’s resume is full of all kinds of roles in the main video game companies: after starting his career in 1980 with an arcade machine company in California, Stolar made the leap to Atari to start working precisely in the arcade division, although it did not take long to move to the home video game consoles department.
Bernie Stolar, former president of SEGA and founder of Sony Computer Entertainment America, dies
From Sony it went to SEGA, specifically to its American division, coinciding with the launch of SEGA Saturn. By March 1997 he had become CEO of SEGA of America and the following year he was promoted to president. A couple of years later, in 1999, it was he himself who announced SEGA Dreamcast with a very reduced price window (199 US dollars) that delighted the community of players, although it did not like it so much in the Japanese division of the company, as they tell in VGC, causing a somewhat abrupt exit from SEGA.
In the following years, Stolar went on to hold senior positions in companies such as Mattel, where he achieved success with a series of Barbie video games, and came very close to Google in 2005, sowing the seed of interest in video games in a company that at that time did not take into account this sector.
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